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Why saving display matters
It’s news to no-one that on-line advertising is in a truly alarming state. Every quarter brings frightening statistics on the revenue shift from display to search and social and on the precipitous...
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Game over? When play becomes mechanical
It doesn’t seem so long ago that gaming mechanics were the hottest thing on the web. The advent of Foursquare and the juggernaut that is Farmville alerted the world to the potential of simple, social...
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From consumer insights to network insights
Why it’s time to stop thinking about the consumer and start thinking about the network. Two things happened this week that made me realise just how redundant it is today to think about a single,...
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Planning for Participation
There are seven words that make my heart sink these days more than any others. No, they’re not “high heels are bad for you: fact”, or “there is no chocolate left for you”, but: “then people can upload...
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From selling to sharing
One of the most powerful and disruptive aspects of the web is its ability to facilitate low effort, large scale sharing. In the beginning the primary disruption came from our new-found ability to share...
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Conversation, discovery and reputation: tools for navigating the age of...
Contemplating the extraordinary wealth of ideas and inspiration coming out of this year’s South by South West Interactive, it struck me that while they initially seemed disparate (visualizing music...
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Digital disruption: the rebirth of marketing?
Marketing is probably one of the most devalued and derided words of our time. So much so that it’s seldom seen in the blogosphere without some kind of expletive attached. Ranting aside, you’ll...
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Briefing for Participation
For good or ill, most campaigns today want consumers to participate with them in some way-even if that participative act is as a simple as a like, a share or a vote. We may well debate the commercial...
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Why Big is still Beautiful
A version of this article first appeared in Campaign magazine on September 5th In recent years, the “Big Idea” has often seemed to epitomise everything wrong and backward looking about our industry....
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The winter of our discontent
There’s been a reflective mood in the industry of late. A recurring theme in many end of year roundups was the need to stop, to look inwards, to step away from the perpetual motion of the stream. I was...
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